DEC by Sona

Screen Shot 2014-07-05 at 1.10.42 PM

I’m really excited to announce DEC by Sona as my new venture into the entrepreneurial world. You’ll be seeing lots from me including work with, Rocky Mountain Ice House, It’s Time to Bloom and more!

DEC by Sona is a unique social design and event management firm specializing in the creative development and professional execution of special events. Dedicated to unsurpassed customer care and flawless execution, DEC focuses on developing events that are tailored to each of our clients’ individual needs. By engaging in social media, DEC is able to harness the power of community involvement in this digital era.

Collaborative relationships and a solid network of suppliers and partners in Edmonton allows DEC to carry out events successfully on a consistent basis. We are known for being driven by passion and care, providing our clients with the strategic, logistical and organizational expertise necessary to deliver a lasting impression. 

Yada, yada, yada…come work with me.

Stay up to date through my website at DEC by Sona and well as Facebook: DEC by Sona and Twitter: @DECbySona.

Here’s to 2014! Can’t wait to collaborate with YOU next!


Screen Shot 2014-07-06 at 2.54.36 PM

Create your very own social media channel to publicize at your office, home and to share with others: Check out and get started!


Cotillard Back for More Dior

You’ve seen her in Dark Knight Rises, Inception, La Vie en Rose
and now you’ll see this stunning Marion Cotillard back for more with Christian Dior’s new campaign for The Lady Dior handbag.

The images, which are taken against a grey background, were captured by
photographer Jean-Baptiste Mondino.

Watch the making of this campaign here:

jump shot marion dior


Jessica Lange for Marc Jacobs?

jessica langeThis 64-year-old bombshell is the new face of Marc Jacobs! Definitely unexpected but so true! The choice was evidently well received by fans, who praised the bold move with enthusiastic comments including “Divine!!!!” and “great!”. The glamorous “American Horror Story: Coven” star has cast her spell on the cosmetics industry.



Baileys For Nutcracker

Behind the scenes for the creation of the latest winter ad campaign for Bailey’s accompanied by a reenactment of the Nutcracker.

We’re treated to a Candyland holiday ball punctuated by a lengthy choreographed dance-fight between the Mouse King and the Nutcracker Prince, which ends when the object of their affection, joins in and turns the tide in the prince’s favor. (You’d think a guy called “nutcracker” could take care of himself.) The film closes with our heroine rejoining her two pals for more partying, along with the line, “Spend time with the girls this Christmas.” (Celebrating the spirit of women has been a recurring Baileys theme.)


Latest Ad Campaign from Dolce & Gabbana

They’re two of the hottest faces in Hollywood, so it would only make sense that Scarlett Johansson and Matthew McConaughey front Dolce & Gabbana’s latest campaign.

This slideshow requires JavaScript.

Watch Wes Anderson’s Lovely New Short Film for Prada

Wes Anderson is a guy who loves his vintage fashion (remember the Louis Vuitton suitcases in The Darjeeling Limited?) and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman.

Kumari Bridal Show

The 2nd annual Kumari Bridal Show.
Backstage preview of the Husn e Afza Couture Fashion Show.

This slideshow requires JavaScript.


Satrang Designer Wear (

Zaika Indian Bistro Bar (

Meridian Banquets (

Urban Affairs (

Romy Young Studios (

Other Vendors:

Cosmin Danila (

Elaine Green (

Sharon Dhami-Bains (

Linda Awad (


watchforhungerMichael Kors has joined forces with the United Nations World Food Programme (WFP) to fight global hunger. For every sale of the 100 Series watch, WFP will deliver 100 meals to children in need. The support so far has been overwhelming. Over 1 million meals around the world already!

Here’s what people have to say on Twitter:

Chanel Iman and Lily Aldridge support 'Watch Hunger Stop'.Chanel Iman and Lily Aldridge support ‘Watch Hunger Stop’.

Designer Diaries 0.7

EverpurseFrom Fast Company here is a new accessory to women everywhere!  With a built in charger, which you can charge at home first, you can always be prepared. You know how it is, you leave your house with 100% battery life and in one hour, you’re miraculously at 58%! How does that even happen?! Well you know how. But now here is an option for women (and soon for men, briefcases, murse’s, hand luggage) to always be reachable! It stores enough power to fuel your phone twice over and is compatible with the iPhone 4/4S and 5, as well as the Samsung Galaxy S 3/4.

3017301-inline-everpursespring07The Everpurse ranges from $189 to $319 and is available here.